The Journal's Graeme Whitfield takes you behind the headlines in his newsroom blog »
Environment campaigner Anna Heywood writes on ethical living »
Malcolm Clarke on life as a professional pool player »
Brenda Boyd - the life and times of a morris dancer »
David Brennan from the website Enjoying Photography writes about how to take good photos »
Emily Sillar, from the Comfort Food Company on North-East food »
Write Said Fred - view from the pram with six-month-old Fred Telfer »
Rebecca Young finds fashion on a budget »
Local GP John Mackay writes about the NHS »
Mark Robertson of the Northumber-
Tom Dodds on transport matters »At the risk of turning my simmering feud with the PR industry into all-out war, consider the following press release that The Journal has just been sent:
"Close to the city of Newcastle," it says, "the beautiful rural town of Ashington lies where you can find your perfect home..."
Now there are lots of things you can say about Ashington, but I think most people would say that "beautiful" is stretching things a bit, while "rural" is just plain wrong.
Maybe there are people out there - in this case, presumably, people who have never been to Ashington - who might take that press release at face value and reproduce what some loon in a PR office has tried to get away with.
But I reckon it's more likely that people will just read that and bin the press release without getting past the first sentence because it's such palpable nonsense. They might even remember who sent it and distrust everything else they ever put out.
Is that good PR?
- Post to:
del.icio.us
Digg
Newsvine
Nowpublic
Reddit
« Previous | Home | Next »