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Environment campaigner Anna Heywood writes on ethical living »
Malcolm Clarke on life as a professional pool player »
Brenda Boyd - the life and times of a morris dancer »
David Brennan from the website Enjoying Photography writes about how to take good photos »
Emily Sillar, from the Comfort Food Company on North-East food »
Write Said Fred - view from the pram with six-month-old Fred Telfer »
Rebecca Young finds fashion on a budget »
Local GP John Mackay writes about the NHS »
Mark Robertson of the Northumber-
Tom Dodds on transport matters »As if to prove the point I made about PR surveys this week, the industry has been working into a lather over rubbish surveys it can peddle around Valentine's Day.
I have literally lost count of the tosh I have been this week, but in a three-hour period this morning, I learnt that:
* 71% of employees would choose to stay late on Valentine’s Day (thanks to Lloyds TSB Insurance);
* 85% of men would dump their girls on Valentine’s Day to watch their club (courtesy of Nuts TV);
* 53% of people in the UK think Valentine's Day has been over-commercialised (Alliance and Leicester);
* and there has been "a massive 40% increase in lip enhancement procedures compared to the same time last year" (Transform).
While it might be stretching a point to say that a lot of effort has gone into compiling these surveys, someone's done something and it's been a lot of wasted effort, really.
These are really the tip of the iceberg, but needless to say none of them are going to see the light of day in The Journal (or, I would imagine, many other publications).
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