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Mark Robertson of the Northumber-A couple of weeks ago I had one of my regular rants about the PR industry, in particular its tendency to send out rubbish surveys which will never be covered in a newspaper.
To illustrate my point, I made up a silly (and clearly fictitious) survey about macademia nuts, but I've learned this week that however stupid you try to be, someone in PR-land might just top you.
"Are Geordies & Mackems becoming Latin lovers?" reads a press release that landed in our email inbox recently.
"Research from [an insurance company that I refuse to name] reveals how Brits in love in the North East of England are displaying their passionate, demonstrative side with more than half (53%) causing damage to doors and walls in heated debates with their lovers."
It goes on like this for a while, claiming that "Geordies and Mackems are displaying a stereotypically Mediterranean temperament" before subtly tying in a reference to contents insurance!
I mean, seriously, who are these people trying to kid?
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