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Journal Blog Central is the home for the North-East's best bloggers, writing on everything from newsroom life to ethical living, cookery, TV reviews and birdwatching.

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PR will eat itself

Posted by Graeme on April 17, 2008 2:59 PM | 

Sometimes you just have to admit defeat.

For months I have been taking the mick out of those awful surveys punted our way by desperate PR firms.

But there comes a point when you can't satirise these people any more and that came today when we got a hopeless PR survey...about PR.

According to the "online survey provider Ciao Surveys", 60.3% of people in Britain believe public relations (PR) officers often lie, while only 3.3% are convinced of the opposite.

I would probably be in that 60%, but not the 39% of people who "feel PR people have good writing skills"!

(Anyone in PR who thinks I'm being unfair, by the way, can take comfort from the fact that more than half of people who responded to the survey believe the media are biased against the PR industry.)

Comments (2)

Adrian wrote...

For months now – no, actually, the time it’s taken to read this very dull blog – I’ve been wondering why journalists, so desperate to fill their blogs, feel the need to comment on “awful surveys” punted their way by “desperate PR firms”. Do journalists have some sort of pen*s envy when it comes to PR? Perhaps, Graeme, you actually long to switch sides, so you can sit in a wine bar all day drinking champers and air-kissing blondes.
All you ever hear from journalists is about how PR agencies trot out such tat. If this is such a “hopeless PR survey”, why comment?
Incidentally, a quick stat: the esteemed Journal ran six PR-led survey stories in March 2008 alone.
Adrian

Posted by: Adrian  | April 17, 2008 6:05 PM

Stephen Rouse wrote...

Having gone over to the dark side exclusively in pursuit of winebars, champers and air-kissing blondes, I must be doing something wrong. Maybe I don't put out enough surveys....

Posted by: Stephen Rouse  | April 24, 2008 12:03 AM

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