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Unfortunate press releases of our time (part 408)

Posted by Graeme on May 15, 2008 2:37 PM | 

"Rangers fans keep cool with blood pressure lowering water," says a rather unfortunate press release that reached The Journal's newsdesk e-mail this morning.

"The Manchester based company behind a bottled spring water which helps reduce blood pressure is distributing water to Rangers fans to help them keep their cool ahead of the UEFA Cup Final.

"Works With Water's 120/80, named after the optimum blood pressure level, contains dairy peptides which are clinically proven to help lower high blood pressure."

The subsequent riots, you have to think, were not the advert they were hoping for...

The water should help keep stress levels under control amongst the estimated 100,000 fans gathered in Manchester as tensions rise ahead of the big match.

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Comments (1)

Slim Palmer wrote...

Unfortunately Carlsberg don't do dairy peptides...

Posted by: Slim Palmer  | May 23, 2008 11:31 AM

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